Case Study:1 (5 Marks) Ski-boarders.com operates the largest online and mobile marketplace as well as the largest technology platform serving the ski and mountain activity industry. With deals up to 85% off at approximately 250 alpine resorts across North America, Ski-boarders.com allows skiers and boarders to buy date-specific lift tickets and on-mountain activities in advance via Ski- boarders.com and the Ski-boarders mobile app. In anticipation of their Winter season, Ski-boarders.com approached Rejoiner to deploy a cart abandonment email program targeting customers who abandoned the eCommerce checkout flow on Ski-boarders.com. Ski-boarders knew they were losing lot of revenue every year due to their high cart abandonment rate, but they were also looking to gain deeper insights into who exactly was abandoning and why. They tried Google analytics to find out more information. But Google analytics was only showing how many people abandoned, but it did not explain the why. Questions: 1) What is cart abandonment. Discuss the various stages and obvious reasons of cart abandonment. 2) As the e-commerce manager, explain how you will handle the cart abandonment