Question: Case StudyF - 1 Case Description Our client, a strategy manager from a global skin care I beauty brand is trying to understand the US

Case StudyF - 1 Case Description Our client, a strategy manager from a global skin care I beauty brand is trying to understand the US cosmetics market in order to develop the brands' growth strategies in the market. In particular, the client wants to learn about current market landscape in the premium/luxury skincare sector in the US, customer preferences and different approaches to grow the brand's presence in the country

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