Case Study:Project Selection (14 Marks) Bio-World is a company specialized in providing healthcare services, in the UAE, such as gathering and producing databases (about people health, diet and lifestyle) for health organizations such as hospitals or health administrations. Bio-World also wants to be the leader in providing high-tech device that once connected to a smartphone will provide a remote diagnosis and treatment follow-up for patients with chronic conditions such diabetes and hypertension (bymeasuring instantaneously thenanalyzing their biometricdata). You are part of the company planning and execution of its strategic program. Your mission is to help the company in selecting the projects that align the best with its strategy and orientation. Note that your answers should be as much as possible related to the case above and to the direction provided with each question.

Questions:

1. From the information above, and if you were asked to select one project among many, propose four different criteria that you can use in the selection process and that strongly reflect the strategic goal of Bio-World company.(4 Marks)