Case Summary: A Chinese immigrant couple migrated to Canada and started Vacances Sinorama Inc ('Vacances Sinorama') in 2005. In 2016, they established a financing shell company, Sinorama Corporation ('Sinorama Corp'), in Florida, USA, which became the holding company to their previously formed companies. The owners, who were born during the '70s and raised in Mainland China, were culturally traditional and operated the company with the values, and norms from their heritage culture. Vacances Sinorama successfully penetrated the local tourism market using web-based technology and aggressive low-pricing strategies. Vacances Sinorama was operating in the red for several consecutive years (2015-2018) due to its expansion. Sinorama Corp received additional capital of 4.4 million USD by listing a portion of its shares on the NASDAQ OTC market during 2016 and 2017. Canadian regulators began to investigate its operational and financing activities in 2017 and found that there was a co-mingling of client and operation funds, which directly violated Canadian consumer protection laws. As a result of these violations, the license for Vacances Sinorama was non-renewed in August of 2018. The majority of owners fought to overturn the decision of the regulators and failed at all levels of appeal, administrative and judicial. This entrepreneurial endeavor ended with Vacances Sinorama declaring bankruptcy in October of 2018.

Please read the attached documents: 1) Sinorama case; AND 2) the theoretical framework for you to analyze the case carefully and answer the following questions (10 Bonus Mark; 5 for PART I; 5 for PART II).

I.WereMartineand Simon transnational entrepreneurs? Please analyze the relationship between the challenges they were facing while operating subsidiaries of theSinoramaCorp. across borders of China, Canada, France and US. Propose alternative solutions for more sustainable results.

II. A) In theSinorama case, what kind of acculturation strategy could you see according to the owner(s) immigration situation? What is the case evidence to support your claim?

II. B) How would you conclude the adaptation, as the outcomes of the acculturation, of the owner(s) ofSinorama? Please provide case evidence to support your conclusion.