Case: Suppose you went shopping for bed sheets. While browsing through the aisles you will note several brands to pick from. Each brand gives some information about their product such as the Threat count, Fabric composition $($eg: $100\%$ cotton, $100\%$ polyester, etc$),$ Sourcing $($eg: Egyptian cotton, Organic cotton, Natural dyes, Ethically sourced, etc$),$ Features $($eg$.$ Wrinkle free$/$ Machine wash, etc.$).$

By sharing this information the brands$/$ companies are doing