Case

The Company did not have a consistent thinking and planning process in place and the quality of strategy

differed dramatically across the organization. Desire was to create a uniform strategic thinking and

planning process for the organization while at the same time, build the strategic thinking skills of its mid-

and senior level managers.

The Needs analysis:

-Create a strategic thinking & planning process that can be used year round.

-Build an organizational competency in strategic thinking.

-Develop middle and senior manager's strategy skills to help them proactively

-Set strategic direction and successfully execute strategic initiatives.

Strategy implementation outcomes

Double-digit percentage increase in revenue and single-digit increase in profit after year one of

implementation.

Organization developed and tailored the five-phase strategy development process to fit their needs,

giving them a proven process to use in the years to come.

Senior leaders reported greater confidence in the organizations strategic direction after going through a

comprehensive and methodical process to help them think through all of their possible options.

"I appreciated your ability to teach/facilitate/moderate and move us through the strategy development

process in a productive fashion. Your modular and highly tailored approach of the process to our business

fit our needs nicely. One year later, your work had a dramatically positive impact on our business. In

addition to the strong strategic plan we developed, you infused a new mind set into our organization

that has created the strategic discipline to make important trade-offs and has unleashed a powerful

energy of confidence. You've truly made a difference to our business.'

"Rich does an excellent job in assisting individuals throughout various levels of an organization

understand that while strategy is a somewhat abstract and intangible concept, there are a variety of

tools and methods available to practically apply it to their business. His presentations and workbooks

are thoughtfully constructed, understandable and useful in leading a group through a comprehensive

and objective analysis of their business that ultimately results in action plans focused on differentiating

themselves from the competition. His grasp of the topic of strategy along with a comfortable and upbeat

presentation style is effective in facilitating strategic thinking and strategy skills development."

Question

3. Discuss the following factors affecting Strategic choices in brief (20 marks)

-Nature of environment - stable

-Company's internal realities

-Ambition of CEO and owners

-Company culture

-Company's capacity to execute the strategy

-Resource allocation