Case Title: Repositioning Maggi in India $($Case Code: MKTG$390)$

Published by: IBS Center for Management Research $($ICMR$),$ IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad $501203,$ Telangana, India ukessays.com$+11$icmrindia.org$+11$scribd.com$+11$

please Answer the questions below based on the above case study.

a$)$ Strategy is a set of broad statements that set the direction for an organisation to take. It specifies how to satisfy customers, how to grow the business, how to compete in its environment, how to manage the organisation, how to develop capabilities within the business and how to achieve financial objectives.

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With reference to the case, elaborate on

i$$ i$)$ The challenges faced by Maggi $(8$ marks$)$

ii$$ ii$)$ The strategies Maggi employed to overcome the crisis. $(7$ Marks$)$

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b$)$ Operations strategy is the pattern of decisions and actions that shape the long$-$ term vision, objectives and capabilities of the operation and its contribution to the overall strategy.

Identify and explain the operational steps Maggi put forward to ascertain meeting its objectives. $(8$ marks$)$

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c$)$ Discuss the importance of communication in making Maggi$$s restore its competitive position. $(7$ marks$)$

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