CASE TUDY: Read the case carefully. Create a SWOT Analysis. Give at least three examples for each element. Write your answer on the space provided. No need to explain. (25 points) P&G Historically, consumer goods companies fare well during hard economic times. Such items are relatively inexpensive to begin with, brand loyalty is strong, and no one wants to give up clean clothes and healthy teeth. But as the sluggish economy has lasted longer than anticipated, the rules are changing. Consumers remain more price sensitive, even on small purchases. For P&G, that means that even brands such as Tide and Crest are experiencing fallout. To keep volume up, P&G has cut prices on existing products and introduced cheaper items. Although this may protect sales volume, both tactics result in thinner margins and lower profitsas much as 18 percent lower. And the new cheaper-item strategy may cause customers to trade down, eroding profits even more. P&G says it plans to raise prices in 2011. But the price cutting cycle maybe hard to stop. Not only do consumers get used to lower prices ,but retailers also get into the habit of awarding shelf space to manufacturers who provide lower wholesale prices. There will likely always be manufacturers willing to meet such retailer demands, adding pressure on P&G to continue offering its premium brands at cheaper prices.(Source: Marketing and the Economy, Kotler 2014) *