Question: Case Two Discussion Questions How do other types of e - commerce, such as business - to - consumer ( B 2 C ) ,

Case Two
Discussion Questions
How do other types of e-commerce, such as business-to-consumer (B2C), differ from Kramp Group's business-to-business (B2B) e-commerce?
Kramp sees e-commerce as a complement to its call center operations. In this light, what risks did Kramp need to accommodate when creating the IT infrastructure they now possess?
Critical Thinking Questions
What is Kramp's "long tail" strategy and why has it been effective?
What other types of businesses and industries might benefit from the use of a "long tail" strategy?
Case Two Discussion Questions How do other types of e-commerce, such

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