Question: Case Write-up #1 Aldi and the Hard Discounters March Across America 1) What is the key problem or challenge? 2) What are the key forces

Case Write-up #1 Aldi and the Hard Discounters March Across America

1) What is the key problem or challenge?

2) What are the key forces driving competitiveness in the grocery retailing industry? What major changes can you envisage looking ahead to the future? Conduct a strengths, weaknesses, opportunities and threats (SWOT) analysis for Aldi.

3) What are the roots of Aldi's competitive advantage? Analyze Aldi's current competitive situation using Porters Five Forces model.

4) As Aldi looks ahead to a future where its competitors are closing in, what changes would you propose (if any) that Aldi makes to retain its industry position? Please be specific.

Case Write-up #1 Aldi and the Hard Discounters March Across America 1) What is the key problem or challenge? 2) What are the key

Total: 100 Points

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