Question: CASEIt was a regular working day in April 2 0 2 1 , when four business partners gathered together for strategy session for their organization:

CASEIt was a regular working day in April 2021, when four business partners gathered together for strategy session for their organization: Food for Thought (FFT).Background:FFT operated a chain of Quick Service Restaurants (QSR) in business localities in the GTA, Mississauga, Brampton, Oakville, Kitchener, Waterloo, and Cambridge. Their first outlet opened in 2007 in Vaughn and then continued to expand to other areas.FFT outlets offered food and beverages for takeout and delivery only. There was no dine in option available. The rapid expansion of food delivery service provided a strong headwind for FFT. Since their outlets did not require a prominent location, the leasing costs were minimized.The above factors contributed to the success and growth of FFT until Covid struck in early 2020. Most the revenue generated by FFT was from lunch items, afternoon snacks and early evening dinners consumed by clients working in their offices. With 90% of client working from home, the demand for such services almost disappeared overnight. FFT had to downsize its operations, close outlets, and lay off nearly 60% of its workforce.Positive news began to appear in April 2021 with the arrival of vaccines in Canada. Both the Federal and Provincial governments expressed confidence of vaccinating a majority of the population by Fall 2021 and allow restaurant businesses to function normally by November 2021.About business partnersJ.D. Davis (J.D.) is the Senior Vice President- Marketing. Aisha Kumar (Aisha) was the Corporate Chef of FFT. Jose Urquidy (Jose) was the Chief Financial Officer of FFT. Ha-joon Kim (Ha-joon) was the Senior Vice President-Operations Reshaping business strategyThe four business partners set up their meeting with a view to re-orient their business strategy in the context of changes coming to how work would look like when the economy reopened after the pandemic. The goal was to develop a business model which would be relevant with the hybrid work model which was likely to be the norm once post pandemic recovery takes shape.J.D. began the meeting with a discussion of what work would look like in the post-pandemic era. A typical client of FFT was between 2548 years of age and worked in an office setting. Due to their clients workload and schedule, they preferred to buy food from a Quick Service Restaurant so that they could consume the food as and when their work schedule allowed for. With the hybrid work model, they would be attending office two or three days a week and work from home for the remainder. The food consumption pattern would shift from consumption only in the office (pre-pandemic), to consumption both at office and home (post-pandemic). The question therefore was: how can FFT adapt to this change in consumer behaviour?Aisha thanked J.D. for her insight and began her discussion. She pointed out at this time, there was a very short time lag between food being prepared at FFT and being consumed by the client. The time lag possibly was no more than two hours. As a result, consumers were able to eat freshly prepared food which was packed to retain the attributes of the cooked meal till it reached the consumer. She expressed opinion that the food production process needed a transformation. In addition to the food being prepared and delivered to the client for consumption, there would have to be a secondary process where food would be prepared and packed. The packed food would retain its original attributes for 48 hours. Therefore, a client could order two versions of the same meal the first, which could be consumed in the office within the next two hours and the second, the packed version, which can be taken home, kept in the refrigerator, and consumed on the following day. Ha-joon wanted to point out that while the revenue generated by FFT was from (1) lunch items, (2) afternoon snacks and (3) early evening dinners, the third segment, early evening dinners, had been showing a loss, due to the relatively lower sales, costlier ingredients, and the need for specialized equipment. The group wondered if dropping this segment, early evening dinners, would be advisable and could be an important part of this new strategy.At this point, Jose took over and pointed out that to implement this strategy, the following steps would be necessary:A new facility, where food preparation and food packaging would take placeBenchmarking studies to analyze performance of similar companiesStatic Budget Variance Analysis to compare the budget versus actual income statement for the most recent periodDetermining whether dropping a segment, early evening dinners, would be advisable.As a next step, they decided to retain the services of Conestoga Consulting (CC), a reputable consulting agency. The scope of work for CC would be to develop financial projections based on the above issues and provide a recommendation as to the best way forward for FFT. Initial meeting with Conestoga Consulting:A group of five consultants met with the four business partners to develop a plan of action. It was decided that the consulting group will develop financial projections as requested and provide a report to FFT in two weeks.Objective: Should FFT lease or construct their own production facilityOption 1: ConstructCosts to incur:Buying land, construct building and getting ready for use (FFT has these funds available in their bank account today so no mortgage is needed)$ 1,100,000Taxes, insurance, and repairs (per year)$90,000Intended years of use15Projected market value in 15 years$ 1,400,000Option 2: Lease Intended years of use15Deposit required today (this deposit will be returned to FFT when the lease contract is complete is 15 years)$ 90,000Annual lease payment$ 120,000Property taxes (annual) to be paid by FFT$ 20,000Insurance (annual) to be paid by FFT$ 16,000Required rate of return 10%Calculate the NPV analysis.2. Objective: To conduct ratio analysis of a comparable company (Waterloo Corporation) and compare with that of the industry.FFT Corporation Comparative Statements of Financial Position 31-Dec-20 Assets20202019 Cash $ 50,000 $ 25,000 Accounts receivable 65,00090,000 Merchandise inventory 30,00060,000 Prepaid Expenses 55,00040,000 Property, plant, and equipment 300,000250,000 Total assets $ 500,000 $ 465,000 Liabilities and shareholders' equity Accounts payable $ 25,000 $ 30,000 Short-term bank loan payable 50,00065,000 Bonds payable 250,000160,000 Common shares 150,00095,000 Retained earnings 125,00075,000 Total liabilities and shareholders' equity $ 600,000 $ 425,000 FFT Corporation Income Statement Year Ended December 31,2020 Net sales $ 350,000 Cost of goods sold 210,000 Gross profit 140,000 Expenses Operating expenses $ 40,000 Administration expense 22,000 Rent expense 15,000 Total expenses 77,000 Profit before income tax 63,000 Income tax expense 20,000 Profit $ 43,000 Additional information for 2020: 1Cash dividends declared and paid. $ 28,0002Net cash provided by operating activities in 2020 $ 72,000 iiUsing the financial statements and the additional information, calculate the following ratios for 2020.(ii) Compare the companys ratios to the industry ratios found in brackets above. The benchmarks are indicated within brackets besides each ratio.oCurrent ratio (3 to 1) oQuick ratio (2 to 1)oInventory turnover (3 times)oReceivables turnover (8 times) oTimes interest earned (8 times) oDebt to assets ratio (2.5 to 1)oDebt to equity ratio (3 to 1)oProfit margin (14%) oGross profit margin (38%)oDays in inventory (110 days)oDays in receivables (58 days) oReturn on assets (12%) oReturn on equity (14%)oCash current debt coverage ratio (1 time)3. Preparing a static budget variance analysis (compare the actual income statement with the budgeted income statement) and show all variances and indicate Favourable or Unfavourable for each variance and determine the variance amounts for each account along with whether each variance is U/F.FFT CorporationIncome StatementYear Ended December 31,2020 Net sales $ 350,000 Cost of goods sold 210,000 Gross profit 140,000 ExpensesOperating expenses $ 40,000 Administration expense 22,000 Rent expense 15,000 Total expenses 77,000 Profit before income tax 63,000 Income tax expense 20,000 Profit $ 43,000 Additional information for 2020:Cash dividends declared and paid. $ 28,000 Net cash provided by operating activities in 2020 $ 72,000 FFT Corporation Budgeted Income Statement Year Ended December 31,2020 Net sales $ 340,000 Cost of goods sold 220,000 Gross profit 120,000 Expenses Operating expenses $ 44,000 Administration expense 24,000 Rent expense 15,500 Total expenses 83,500 Profit before income tax 36,500 Income tax expense 14,000 Profit $ 22,500

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