Question: Cases for Case 2- Choose one from The Ritz-Carlton( Chapter 9), Uber ( Chapter 11), Popeyes( Chapter 15), IKEA (Chapter 20) Each case write up

Cases for Case 2- Choose one from The Ritz-Carlton( Chapter 9), Uber ( Chapter 11), Popeyes( Chapter 15), IKEA (Chapter 20) Each case write up is worth 50 points. The following rubric will be used for grading the assignment: Detailed coverage of issues:

Tuture success is continuing to understand ench market segment and finetuning its stores appropriately. 17 Questions 1. What are some of the things iKEA is doing weil fo reach consumers in different markets? What else could it be doing? 2. IKEA hab essentially changed the way people thop for furniture. Discuss the pros and cons of IKEA's strategy. especially as the company continues ita global expansion. 3. How much ghould ikEA customzze is products and retail environment: to fit local tastes? Could excestive customization hurt its brand identity

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