CaseStudy2:SocialMediaInfluencers

Celebritieshaveendorsedproductsinadvertisingandpromotionalcampaignsfordecades.In recenttimes,socialmediapersonalitiesoftentrytoinfluencepotentialcustomers.Thekey

questionnowisiftheseinfluencersareaneffectiveuseofpromotionalfundsbydifferent organizations.

WallStreetJournalarticle:"OnlineInfluencersTellYouWhattoBuy,AdvertisersWonder Who'sListening."Thisarticlecanbefoundatthefollowinglink:

https://www.wsj.com/articles/online-influencers-tell-you-what-to-buy-advertisers-wonder-whos-

listening-11571594003

WallStreetJournalarticle:"JackieAinaisMoreThanJustaBeautyYoutuber."Thisarticle

youtube-11596717018?mod=searchresults&page=1&pos=16

Youhavebeenhiredasaconsultantbyaleadingadvertisingagency.Yourassignmentisto recruitandmanagesocialmediainfluencersfor: SkagenSmartwatch:https://www.skagen.com/en-us/wearable-technology/smartwatches/view-all

NEED AND Introduction PAGE! - three hundred words