Catalog Cross-Selling Exeter, Inc. is a catalog firm that sells products in a number of different...

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Catalog Cross-Selling Exeter, Inc. is a catalog firm that sells products in a number of different catalogs that it owns. The catalogs number in the dozens, but fall into nine basic categories: 1. Clothing 2. Housewares 3. Health 4. Automotive 5. Personal electronics 6. Computers 7. Garden 8. Novelty gift 9. Jewelry The costs of printing and distributing catalogs are high - by far the biggest cost of operation is the cost of promoting products to people who buy nothing. Having invested so much in the production of artwork and printing of catalogs, Exeter wants to take every opportunity to use them effectively. One such opportunity is in cross selling - once a customer has "taken the bait" and purchases one product, try to sell them another while you have their attention. Such cross promotion might take the form of enclosing a catalog in the shipment of the purchased product, along with a discount coupon to induce a purchase from that catalog. Or it might take the form of a similar coupon sent by email, with a link to the web version of that catalog. But which catalog should be enclosed in the box, or included as a link in the email with the discount coupon? Exeter would like it to be an informed choice a catalog that has a higher probability of inducing a purchase than simply choosing a catalog at random. Catalog Cross-Selling Exeter, Inc. is a catalog firm that sells products in a number of different catalogs that it owns. The catalogs number in the dozens, but fall into nine basic categories: 1. Clothing 2. Housewares 3. Health 4. Automotive 5. Personal electronics 6. Computers 7. Garden 8. Novelty gift 9. Jewelry The costs of printing and distributing catalogs are high - by far the biggest cost of operation is the cost of promoting products to people who buy nothing. Having invested so much in the production of artwork and printing of catalogs, Exeter wants to take every opportunity to use them effectively. One such opportunity is in cross selling - once a customer has "taken the bait" and purchases one product, try to sell them another while you have their attention. Such cross promotion might take the form of enclosing a catalog in the shipment of the purchased product, along with a discount coupon to induce a purchase from that catalog. Or it might take the form of a similar coupon sent by email, with a link to the web version of that catalog. But which catalog should be enclosed in the box, or included as a link in the email with the discount coupon? Exeter would like it to be an informed choice a catalog that has a higher probability of inducing a purchase than simply choosing a catalog at random.