Question: Category Entry Points can be described as . . . a . 'Distribution outlets' in the mind of consumers b . Positive evaluations of the

Category Entry Points can be described as...
a.
'Distribution outlets' in the mind of consumers
b.
Positive evaluations of the brand with a particular attribute
c.
The internal processing of information to make a brand choice decision
d.
The first brand that comes to mind when a consumer thinks of the category

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