Question: Caterpillar wants to develop more collaborative exchanges with its customers. Its best option is to _ _ _ _ _ . a . offer premium

Caterpillar wants to develop more collaborative exchanges with its customers. Its best option is to _____.
a. offer premium services only if the customer requires them
b. retain premium services, but lower prices to increase value
c. unbundle services from the core product to lower prices
d. offer augmented features to customers

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