Question: ( cdot ) ( cdot ) 5 . 1 Prepare a product - by - value analysis for the
cdot cdot Prepare a productbyvalue analysis for the following products, and given the position in its life cycle, identify the issucs likely to confront the operations manager and his or her possible actions. Product Alpha has annual sales of units and a contribution of $ ; it is in the introductory stage. Product Bravo has annual sales of units and a contribution of $ ; it is in the growth stage. Product Charlie has annual sales of units and a contribution of $ ; it is in the decline stage. Design a house of quality for a sports watch based on the following information
begintabularlc
hline Customer requirements & begintabularc
Customer Importance
Ranking
endtabular
hline Easy to read &
hline Light weight &
hline reilable &
hline digital readouts &
hline Easy to fasten &
hline Easy to program &
hline
endtabular
Product Rquirements
Large LCD Display
Clear Instruction
Ergonometric Design of Clasp
Average life to failure
Little metal content
Lumens of lighting
begintabularlcccc
hline Customer requirements & multicolumnc Competition & Performance &
hline Easy to read & IRONMAN & GSHOCK & MOSIMO &
hline Light weight & G & F & F & G Good
hline reilable & F & F & G & F Fair
hline digital readouts & F & P & G & P Poor
hline Easy to fasten & G & G & P &
hline Easy to program & G & G & F &
hline & G & F & G &
hline
endtabular
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