CE9 - We are looking at Information Search this week. I particularly like the different strategies we use when conducting searches. The question is: For each strategy in Table 15-2, find one brand that appears to be following that strategy. Describe in detail how it is implementing the strategy.

Table 15-2 is headed Marketing Strategies Based on Information Search Patterns, and contains six strategies - maintenance, disrupt, capture, intercept, preference, and acceptance.

That means you will find and discuss six brands, one for each strategy.