Celebrities earn millions of dollars each year for these endorsements, but ultimately, it is the consumer who

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Celebrities earn millions of dollars each year for these endorsements, but ultimately, it is the consumer who pays the exorbitant fees. Should there be regulations on the fees paid to celebrities and the consumer price impact these fees cause?

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Advertising and Integrated Brand Promotion

ISBN: 978-0538473323

6th edition

Authors: Thomas O'Guinn, Chris Allen, Richard Semenik

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Posted Date: Mar 24, 2024 12:47 PM

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Celebrities earn millions of dollars each year for these endorsements, but ultimately, it is the consumer who

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Advertising and Integrated Brand Promotion

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