Question: Celeste started her small retail clothing store because she wanted to sell clothing that made people feel good about themselves. After the first year, her

Celeste started her small retail clothing store because she wanted to sell clothing that made people feel good about themselves. After the first year, her salespeople were excited that they had achieved a profit, but Celeste didnt feel that was a good measurement of successful performance. From this information, what criterion for the effectiveness of a performance measure is lacking?
Multiple Choice
fairness
reliability
fit with strategy
feedback
validity

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