Question: Cell Phone Survey Data Cell Phone Service Gender Provider M M M M M M M F F M M M M F F

Cell Phone Survey Data Cell Phone Service Gender Provider M M M M M M M F F M M M M F F M F M F M M M F F M Verizon Verizon AT&T AT&T AT&T AT&T M AT&T F AT&T M F F M F M F M F M AT&T AT&T AT&T M AT&T AT&T AT&T AT&T AT&T AT&T AT&T Other M F Sprint Sprint Sprint Sprint Verizon F M M M Verizon Verizon Verizon AT&T AT&T AT&T M Sprint F F M M M AT&T AT&T AT&T AT&T Other Other Other Other M Other M Other Other Other Verizon Verizon AT&T AT&T AT&T T-mobile T-mobile Verizon Verizon Types of Cell Phone Smart Smart Smart Smart Smart Smart Smart Smart Smart Smart Smart Smart Smart Smart Smart Smart Smart Smart Smart Smart Smart Camera Cameral Camera Camera Camera Camera Camera Camera Camera Camera Camera Camera Camera Camera Camera Camera Camera Camera Camera Basic Basic Basic Basic. Basic Basic Basic Basic Basic Basic Basic Basic Usage Rate 4 4 3 5 5 5 5 5 5 5 3 5 5 3 3 3 5 5 3 5 5 3 5 3 5 3 3 3 5 3 3 5 5 2 3 3 3 3 5 5 3 3 2 3 5 5 2 3 2 3 2 3 Signal strength 5 5 4 2 5 4 3 3 4 3 1 3 3 2 3 4 4 5 3 4 4 5 2 2 3 5 4 4 2 2 3 3 4 4 3 2 4 3 3 4 3 3 3 3 4 1 4 2 3 3 3 4 Value for the Dollar 4 4 4 3 5 3 4 2 3 3 2 5 5 5 5 3 3 5 3 4 5 4 1 4 3 5 3 2 4 4 3 2 3 2 3 3 3 4 4 3 3 3 3 3 3 3 4 3 4 4 3 2 Customer Service 4 2 4 3 2 5 4 3 4 1 4 4 3 4 4 3 2 5 3 2 3 5 3 3 3 3 3 4 1 3 4 3 3 3 3 3 4 4 3 1 3 2 3 5 3 4 2 3 4 3 4 4 Based on the given data from the Cell Phone Survey, conduct the following: a) Test the hypothesis that the mean responses for Customer Service do not defer by gender at 5% significance level. (use both critical value and p-value methods). b) Apply ANOVA to determine if the mean response for Value for the Dollar is the same for different types of cell phones. c) Determine the preference for cell phone service providers among the gender. Can we conclude hat gender and cell phone service provider are independent? If not, what implications this have for marketing? d) Determine whether the three factors-signal strength, value for the dollar and customer service- significantly relate to the usage rate. Provide justification for your answer.

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