Question: CEMEX Case Study: Becoming a Social Business 1 . Why might social business be especially useful for global companies? 2 . What were some of

CEMEX Case Study: Becoming a Social Business
1. Why might social business be especially useful for global companies?
2. What were some of the benefits that social tools can provide for businesses
3. What made Cemex a good candidate for a company-wide social network?
4. What types of things can go wrong when changing the culture of an organization to be more social and collaborative

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