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The balanced scorecard for a service company

American Express Company is a major financial services company noted for its American Express ${?}^{}$ card. Some of the performance measures used by the company on its balanced scorecard are listed below.

a$.$ For each measure, identify whether the measure best fits the learning and growth, internal processes, customer, or financial performance perspective of the balanced scorecard.

$\backslash$table$[[$Performance Measure$],[$Average card member spending$],[$Number of Internet features$],[$Cards in force$],[$Number of merchant signings$],[$Earnings growth$],[$Number of new card launches$],[$Hours of credit consultant training$],[$Return on equity$],[$Investment in information technology$],[$Revenue growth$],[$Number of card choices$]]$

b$.$ From the list of measures, select the option that would be considered lagging indicators relative to the rest of the measures listed.

Lagging indicators

Lagging indicators

Lagging indicators $$