Question: CENmat, a German - based company that develops fuel cells and advanced electrochemical technologies, wants to gain a better understanding of the current nanotechnology market.

CENmat, a German

-

based company that develops fuel cells and advanced electrochemical technologies, wants to gain a better understanding of the current nanotechnology market. The CEO is interested in seeing the factors that the industry competes on and invests in

,

what value buyers are receiving, and what the strategic profiles of the major players are. Which tool should the CEO use to find answers?

Porter

s Five Forces

SWOT analysis

efficiency frontier

strategic canvas

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