Question: Central Distribution is facing a challenge. It might suffer disintermediation when Its major manufacturer expands its use of the Internet for e - commerce. How
Central Distribution is facing a challenge. It might suffer disintermediation when Its major manufacturer expands its use of the Internet for ecommerce. How could Randy Paine, the CEO of Central Distribution, respond to avoid disintermediation?
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Cut its staff and its transportation to reduce costs.
Extend its competencies by learning how to help the manufacturer to improve its product quality, process quality and execute new product development.
Cut its product margins from to
Begin plans to become a manufacturer.
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