Question: Central Printers operates a printing press with a monthly capacity of 4 , 0 0 0 machine - hours. Central has two main customers: Trent

Central Printers operates a printing press with a monthly capacity of 4,000 machine-hours. Central has two main customers: Trent Corporation and Jessica Corporation. Data on each customer for January are:
Trent Corporation
Jessica Corporation
Total
Revenues
$270,000
$180,000
$450,000
Variable costs
150,000
125,000
275,000
Contribution margin
120,000
55,000
175,000
Fixed costs (allocated)
96,000
64,000
160,000
Operating income
$24,000
$(9,000)
$15,000
Machine-hours required
3,000 hours
1,000 hours
4,000 hours
Jessica Corporation indicates that it wants Central to do an additional $180,000 worth of printing jobs during February. These jobs are identical to the existing business Central did for Jessica in January in terms of variable costs and machine-hours required. Central anticipates that the business from Trent Corporation in February will be the same as that in January. Central can choose to accept as much of the Trent and Jessica business for February as its capacity allows. Assume that total machine-hours and fixed costs for February will be the same as in January.
What action should Central take to maximize its operating income? Show your calculations. What other factors should Central consider before making a decision?

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related Accounting Questions!