Question: Central reservations systems are extremely expensive. Research and development, equipment, and staffing can easily run into hundreds of millions of dollars. How has this prohibitive

Central reservations systems are extremely expensive. Research and development, equipment, and staffing can easily run into hundreds of millions of dollars. How has this prohibitive cost structure changed the hotel industry? How will it change business in the future? And what options are available to the smaller and startup chains in the industry?

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