Question: CENTRAL TENDENCY INT 1 - 4 CMS 1 - 3 TPMP 1 - 3 COM 1 - 4 MEAN 4 . 7 5 4 .
CENTRAL TENDENCY INT CMS TPMP COM MEAN MEDIAN MODE VARIABILITY STANDARD DEVIATION RANGE There are four categories questions given to managers Investment in online distribution INT eCommerce platform satisfaction CMS Third party market place perception TPMP Confidence in internal skills COM I already found the mean, median, and mode for the data set which is presented in the chart. Background: I am a data analyst in a firm specializing in eCommerce solutions for manufacturing. We conducted a survey of middle managers in manufacturing to assess their attitude toward online distribution channels and thirdparty digital platforms. Key Concepts: Manufacturing Firm A company that produces physical goods by transforming raw materials into finished products using industrial processes, machinery, and labor. Digital Adoption in Manufacturing How manufacturing firms integrate digital tools and technologies to enhance operations and expand online sales. Online Distribution Channels Digital sales channels that allow businesses to sell products directly to customers through their own eCommerce platforms, websites, or digital storefronts. Example: A manufacturer selling through its own website eg Shopify, Square or using a directtoconsumer DTC model eg Nike selling through Nike.com instead of Amazon ThirdParty Digital Platforms External marketplaces where businesses list and sell products without owning the platform. These platforms expand customer reach but come with fees and platform restrictions. Example: Amazon, Alibaba, eBay, Walmart Marketplace, Etsy. eCommerce Strategies Approaches businesses use to sell products online, optimize marketing, logistics and customer experience. DirecttoConsumer DTC: Selling products through a companys own website eg Allbirds, Warby ParkerOmnichannel Retailing: Integrating physical stores, websites, and thirdparty platforms eg H&M selling in stores and onlineMarketplace Strategy: Using thirdparty platforms eg Amazon, Alibaba to expand reach. Subscription eCommerce: Offering recurring product deliveries eg Dollar Shave Club, Birchbox What trends do you identify based on the the Correlation Analysis scale as it relates to the mean, median and mode for each category? weak or no relationship weak relationship moderate relationship strong relationship very strong relationship
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