Question: Centroid Table Attributes Cluster_0 Cluster_1 Cluster_2 Cluster_3 Cluster_4 Balance 0.246 1.893 0.563 -0.467 1.396 Balance_Frequency -0.042 0.300 0.435 -0.091 0.436 Purchases -0.366 11.044 1.350 -0.098
Centroid Table
| Attributes | Cluster_0 | Cluster_1 | Cluster_2 | Cluster_3 | Cluster_4 |
| Balance | 0.246 | 1.893 | 0.563 | -0.467 | 1.396 |
| Balance_Frequency | -0.042 | 0.300 | 0.435 | -0.091 | 0.436 |
| Purchases | -0.366 | 11.044 | 1.350 | -0.098 | -0.011 |
| One-off Purchases | -0.247 | 10.439 | 1.150 | -0.160 | -0.224 |
| Installment Purchases | -0.412 | 6.923 | 1.079 | 0.064 | 0.384 |
| Cash Advance | 0.360 | 0.408 | -0.001 | -0.398 | 0.228 |
| Purchase Frequency | -0.906 | 1.033 | 1.117 | 0.644 | 0.008 |
| One-off Purchases Frequency | -0.417 | 1.893 | 1.617 | -0.041 | -0.457 |
| Purchases Installments Frequency | -0.792 | 0.969 | 0.899 | 0.584 | 0.211 |
| Cash_Advance_Frequency | 0.523 | -0.269 | -0.123 | -0.529 | -0.154 |
| Cash_Advance_Trx | 0.376 | 0.051 | -0.039 | -0.399 | 0.057 |
| Purchases_Trx | -0.498 | 5.281 | 1.641 | 0.005 | 0.197 |
| Credit_Limit | -0.048 | 3.019 | 1.009 | -0.276 | 0.085 |
| Payments | -0.040 | 8.040 | 0.837 | -0.275 | 0.062 |
| Minimum_Payments | -0.001 | 1.100 | 0.124 | -0.164 | 11.210 |
| Prc_Full_Payment | -0.425 | 1.077 | 0.298 | 0.370 | -0.538 |
| Tenure | -0.093 | 0.304 | 0.287 | 0.009 | 0.295 |
1- Which cluster in the Centroid table is mostly compacted and why?
2- Examine the clusters generated by RM, what customer segmentation does each of the cluster represent? Reassign meaningful names to the clusters (instead of generic names such as cluster_0, cluster_1, etc.) based on the characteristics of the segmentation (Offer your own analysis of what you think of clusters based on those numbers). Note that while there is no set way to name each cluster, you will need to provide justifications for the choices.
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