CEO has asked you to share with the Board of Directors of your large hospital organization a professional presentation. discuss a strategic marketing plan by introducing the healthcare organization. Discuss a mission and vision statement, discuss A SWOT analysis identifying the organizational competencies and strategic advantages. discuss the who are the consumer, key stakeholders and the target market. Summarize the marketing direction of the healthcare organization in regard to the expansion of cardiac services. Discuss recommendations for monitoring performance measurements to ensure the success of the organizations strategic plan.

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Heres an outline for the presentation Title Strategic Marketing Plan for Hospital Organization Introduction Brief overview of the healthcare organizat... View the full answer