cethomework Help With Cheng X 21/1e/content/3021638wContent/24924646/VW - 02 E Google Docs > GoArmyd HAR parts Glock www I Truck - Make sure to answer every element being asked with each of the questions. Show all your computations in proper detail while working on the solutions. * Synergyica, Inc. is a manufacturer & marketer of gas lamps for utilization in mining & natural resources operations. Total industry sales in this relevant market were $100 Million, with Synergyica's market share representing 5%. Synergyica's contribution margin has steadily been 25%. Synergyica's salesforce calls on their widespread distributor network to generate revenue. These distributors in turn sell the products to the industrial customers. Distributors generate on average revenue of $10,000 per outlet for Synergyica. Each sales rep earns $50,000 per year. Synergyica has a corporate advertising & pronlotions campaign worth $640,000 which has managed to effectively maintain their brand awareness & image in the resources industry. (a). Synergyica wants to increase their advertising budget by $200,000 to highlight their green initiatives and bolster brand presence further in the industry. This cost needs to be expensed What increase in dollar sales revenue would be needed to recoup this incremental advertising expenditure? What increase in Synergyica's overall market share does this call for? (b). Synergyica is seeking to hire 2 more sales reps to expand further territories in their network by gaining access to additional distributors. Their cost becomes relevant and must be expensed. How many new distributors would he retired to cover the cost of hiring these new sales teneo 112 o initiatives and bolster brand presence further in the industry. This cost needs to be expensed. What increase in dollar sales revenue would be needed to recoup this incremental advertising expenditure? - What increase in Synergyica's overall market share does this call for? (b). Synergyica is seeking to hire 2 more sales reps to expand further territories in their network by gaining access to additional distributors. Their cost becomes relevant and must be expensed. How many new distributors would be required to cover the cost of hiring these 2 new sales reps? (c). Synergyica is considering a 10% reduction in the price of its offerings. - What absolute increase in its topline would be justifiable to maintain the present level of total contribution dollars