Ch $10,$ p$\mathrm{.}341,$ covers brand personality and values. Identify the brand personality for your brand using information you are able to collect through social media or other sources. Explain the outcome of your table. See example below. BrandREI PersonalityFacetsConsumer information $($source$)1$RuggedToughvarious outdoor activities, more terrain oriented $($citation$)2$RuggedOutdoorsyconsumers prefer to be outdoorsy, adventurous $($citation$)3$CompetenceReliablehard working, secure $($citation$)$