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organizations are attempting to influence consumer attitudes and their resulting consumption behaviors.

Select the attitude component that best describes each scenario listed below.

Always, a brand known for developing women's menstrual hygiene products, used its ad campaign "Like a Girl" to make women consumers feel passionate and angry and remember times that they've been told they run, hit a ball, or fight "Like a Girl."

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points

Skipped

Taki's is a brand of rolled tortilla chips that are available in a variety of flavors. Bryce believes that Taki's are popular with members of Gen$-$Z $($those born $1997-2004),$ that Taki's are only for people who appreciate spicy flavors, and that Taki's offer the best flavor variety.

eBook

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Affective

Behavioral

Cognitive

Whenever Kevin sees an ad for Disney, he feels like he's a little kid again. The promotional ticket deal discussed in the ad has Kevin excited to plan his next trip.

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Mercy is speaking to a friend about her recent cruise experience. She cannot stop raving about Royal Caribbean cruise lines and recommends that her friend consider them for their next vacation.

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A friend invites Destiny out for coffee. Destiny responds that she would love to go out for coffee, but only if the two go to Starbucks as she only drinks Starbucks coffee.

Carmella feels that Away, an accessories retail company known for its luggage collections, has far superior quality to its competitors, that they make the most attractive luggage, and that they have a strong social media presence.

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