Ch $12$ Warm up

Question $5,$ Warm$-$up $12\mathrm{.}3\mathrm{.}1$

Points: $0$ of $1$

What are the four important decisions made when developing an advertising program in order?

A$.$ Setting objectives, setting the budget, developing strategy, and evaluating effectiveness

B$.$ Developing message strategy, developing message execution, selecting media, and determining media timing

C$.$ Setting objectives, setting the budget, developing message strategy, and determining media timing

D$.$ Setting objectives, setting the budget, determining the impact on sales and profits, and determining the return on investment

E$.$ Setting the budget, setting objectives, developing strategy, and evaluating effectiveness