Ch. 1, 3a] According to Solomon, what is Big Data [12]? How might you develop his definition to speak more directly to how big data shapes consumer behavior? In your own words, what is Web 2.0 [13)? Provide one or more original example. For your typical American teen, how much do you think usergenerated content shapes consumption behavior [13)? Since this content comes from connected devices, what do you think the spread of number of connected devices well beyond total human population [to constitute the Internet of Things) will mean for the future of consumer behavior [20]? Please comment on one or more of the following in your response: machine-tomachine communication [2 0), artificial intelligence [20], machine learning [20), robot companions [20], and/or segbgts [20]