Ch. 10 Development and Execution of a Strategic Plan Chapter Questions & Answers: 1) How does an organization combine its mission and vision with its environmental analyses to develop a strategic plan? 2) Why is alignment of employees perceptions critical for proper strategic action to take place? Why do you think executives perceptions might differ from those of other staff? 3) How can an organization better align its employees perceptions? 4) Why is it not preferable to have more than seven strategic priorities? Would it be better to have fewer? 5) What critical factors do leaders need to consider when setting goals and objectives? 6) What are the advantages of using project charters? What might be some disadvantages? 7) Why might a person or unit in charge of strategic planning also be assigned responsibility for public relations, communications, and business development? 8) When and why might a governance board want to organize a strategic planning subcommittee? 9) What methods can a board or strategic planning committee use to increase communication to stakeholders and better understand their needs and perceptions? 10) Why is it important to have written guidelines for the strategic planning process? 11) What are the differences between strategic plans and marketing plans? 12) How should a company determine which customer segments to focus on? 13) How can a marketing plan help an organization achieve its mission and vision? 14) What critical points should a marketing plan address?