Question: Ch 11 - Marketing Techniques Learning Objective 4 1. Below is a list of entrepreneurs who are practicing a variety of direct marketing techniques -

Ch 11 - Marketing Techniques Learning Objective 4
Ch 11 - Marketing Techniques Learning Objective 4
Ch 11 - Marketing Techniques Learning Objective 4 1. Below is a list of entrepreneurs who are practicing a variety of direct marketing techniques - word of mouth, direct sales, direct mail, telemarketing, direct response advertising, and guerilla marketing. Can you identify which one they are using? p. Joyce's custom made ballet slippers had a feature ad in Ballet Today. q. Sullie faxed information about his copy shop to all businesses in the neighborhood. r. Franklin posted signs in the front yards of every house where he installed a pool or hot tub. s. Dorothy told all here clients, "If you like my restaurant, tell a friend! 1. Valerie went out twice a week to collect money and restock her candy machines

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