Ch$.3$ READING QUESTION #$3$

Ch$.33$c$)$ Students and faculty and other affected members of the 'public$($s$)\text{'}(46)$ in our UALR Reynolds building have had mixed feelings about the recent $($mid Fall semester $2023)$ reopening of 'Business Brewing' in the Reynolds first floor atrium. What may be one or more MicroEnvironmental factors mentioned in our text that have influenced the decision to reopen the Business Brewing mini$-$coffee shop with vending machines only$-$for instance, market $(42),$ established markets $(42-$Starbuck's, UA Fayetteville, etc.$),$ evolving markets $(42),$ company $(43),$ customers $(43),$ primary, secondary$,$ and unexpected competitors $(44),$ suppliers $(44-45),$ and$/$or marketing intermediaries $(45)?$ Then, from a Macro$-$Environment standpoint, use the textbook's SPENT acronym to conduct an environmental analysis on how best to continue to update, rebrand, and repurpose the Business Brewing space from the standpoint of Place and$/$or Convenience. On your view, which framing$-$Place or Convenience $($or some creative mix of both$)-$makes the most sense for describing how the changing competitive environment has reshaped how Business Brewing $($and$/$or UALR from the vantage of Galloway's views on competitive disruptions to Higher Ed$)$ ought to change its marketing strategy to meet consumer needs and to offer the best products for its target market?