Ch. 6 READING QUESTION #2 Compare and contrast the real versus the ideal self. List and...

 

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Ch. 6 READING QUESTION #2 Compare and contrast the real versus the ideal self. List and explain how impression management (183) plays off of the real versus ideal self as reference points for hitting their target market(s). Provide a practical example from consumer behavior to illustrate the impression management concept. On your view, how much does this distinction between real versus ideal self ultimately affect purchase considerations? On your view, can we alone best ascertain the distinction between our own real versus ideal self? Or, do we need other persons to help us make this distinction in our consumer decision making (for example, a parent, friend, a partner, or a personalization algorithm that knows you better than yourself')? What might Turkle say on this? Ch. 6 READING QUESTION #2 Compare and contrast the real versus the ideal self. List and explain how impression management (183) plays off of the real versus ideal self as reference points for hitting their target market(s). Provide a practical example from consumer behavior to illustrate the impression management concept. On your view, how much does this distinction between real versus ideal self ultimately affect purchase considerations? On your view, can we alone best ascertain the distinction between our own real versus ideal self? Or, do we need other persons to help us make this distinction in our consumer decision making (for example, a parent, friend, a partner, or a personalization algorithm that knows you better than yourself')? What might Turkle say on this?