CH Step 5: Alternative Analysis FOR COCA COLA propose and analyze two Product/Market Strategies) Product/Market Strategies 1 Pros/Cons or Costs/Benefits Stakeholder Impact 1. Strategy Name 1. Estimated costs, resources, timing of strategy 1. Company employee reactions 2. Complete detailed description of strategy, 2. Estimated impact on sales and income 2. Competitor reactions could be combinations of strategies 3. Other costs benefits 3. Customer reactions 3. How will it achieve your sales and income 4. Community reactions objectives? 1 Product/Market Strategies 2 Pros/Cons or Costs/Benefits Stakeholder Impact CH Step 5: Alternative Analysis FOR COCA COLA propose and analyze two Product/Market Strategies) Product/Market Strategies 1 Pros/Cons or Costs/Benefits Stakeholder Impact 1. Strategy Name 1. Estimated costs, resources, timing of strategy 1. Company employee reactions 2. Complete detailed description of strategy, 2. Estimated impact on sales and income 2. Competitor reactions could be combinations of strategies 3. Other costs benefits 3. Customer reactions 3. How will it achieve your sales and income 4. Community reactions objectives? 1 Product/Market Strategies 2 Pros/Cons or Costs/Benefits Stakeholder Impact