CH16 Case Study

The U.S. Shale BoomBust

Instructions: Respond to the following questions. Remember, a 2-3 sentence response will earn you at best a C grade on that question, if it is right on target.

1. What is the underlying problem in this case from the perspective of U.S. shale companies? (10 points)
2. Utilize the steps in the control process to show how shale companies can ensure their business activities are leading to goal achievement? (10 points)
3. Create a Balanced Scorecard to give a view of U.S. shale. Utilize all four perspectives. (20 points)

SCORECARD	Objectives	Measures (what measurement tool did we use to measure our success.	Targets (what is our target number for this objective	Initiatives (strategies going forward)
Finance (what were our finance objectives and how did we do? Did we measure up?
Customer (what objectives did we set to attract and retain customers and how did we measure up?
Internal Business Process (What kinds of objectives did we have to improve our processes? Did we measure up?
Learning & Growth (What kinds of objectives did we have to grow our employees skill and knowledge. Did we measure up?