Chad competes in multiple IRONMAN triathlons every year and trains outdoors daily. Chad’s been getting sunburned on his long bike rides lately, so he decides to ask his IRONMAN training group about their sunscreens before he purchases his next bottle of sunscreen. The feedback Chad receives from his IRONMAN group is an example of a ________ influence.

a)sociocultural

b)marketing mix

c)psychological

d)situational

e) Strategic

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