Question: Chain Ratio Method In the US, it was discovered that only 34.7% of households would definitely purchase a voice-controlled assistant while another 20.9% of them

Chain Ratio Method

In the US, it was discovered that only 34.7% of households would definitely purchase a voice-controlled assistant while another 20.9% of them may purchase a similar smart-speaker device.

There are 1,372,600 households in Singapore.

  1. In 2019, assuming Google Home is targeting to reach 70% awareness of its product in Singapore, and 50% distribution availability in the country, use the chain ratio method to calculate the potential size of the market here.
  2. What are the limitations of the forecasting derived by Google Home?

Word count is 750

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