Challenge 1: The Positioning Map Make a Positioning Map of Competitors in an Industry/Market based on the latitudinal and longitudinal dimensions. Positioning Map of Competitors in an Industry/Market LONGITUDE What are the competitors' offering in terms of product features and attributes Choose an industry or market you want to study (e.g. soft drinks, cars, apparel/clothes, footwear, eatery) Segment the market according to what customers are looking for. A simple market segmentation may be according to the quality being sought and the price that the customer is willing pay. In footware, for example there are excellent quality and premium-priced brands; and there are low quality and sub-economy price brands. Next, find out what the different competitors are offering in the marketplace. To what market segments are the different products of the competitors catering to? (Some competitors may have products that are catering to the different segments of the market). Finally, draw the Positioning Map of the competitors in the industry or market based on your analyses