Challenge 2: Market Accessibility **Root Causes:** - **Remote Location**: If Hup Seng's manufacturing facility is situated in a less accessible area, it may face challenges in distributing products efficiently to key markets, especially urban areas with higher consumption rates. - **Limited Transportation Infrastructure**: Insufficient transport links (e.g., poor road conditions, lack of rail connectivity) can hinder the timely delivery of finished goods to retailers and customers, affecting sales. **Impact on Operations:** - Limited access to markets can result in lower sales volume, as potential customers may be less likely to purchase products that are harder to find in stores. - Increased transportation costs due to longer delivery routes may further strain financial resources, impacting overall profitability. more explain