Challenge questions (17 points) Fulfillment is a process that has seen considerable innovation since the advent of e-commerce. Amazon.com is one of the primary drivers of innovation for the fulfillment process. Go to the following page at Amazon.com https://www.amazon.com/Goal-Process-Ongoing: Improvement/dp/0884271951/ref=sr_1 1?ie=UTF8&qid=1523285226&sr-8- 1&keywords=The + Goal Focus only on the new and used paperback version of The Goal. You will note that Amazon has partnered with a number of other firms to provide fulfillment services for this book. You will also see there are multiple fulfillment modes. 1) What are the advantages for Amazon in participating in a multi-partner e-commerce fulfillment process? (4 points) 2) What are the advantages for Amazon's fulfillment partners in participating in a multi-partner e- commerce fulfillment process? (4 points) 3) As can be seen in the online listing of The Goal (link above), Amazon provides two types of e- commerce fulfillment services for sellers. These are variants of the standard fulfillment process and will have all the process elements that you have discovered in this exercise. What are the differences in the information handoffs (system interfaces) between firms (Amazon and the Seller) that have to be in place for the two types/variants to work? Consider ONLY the fulfillment process. (9 points) You may wish to diagram part of them to better understand these handoffs, however, that is not necessary. Submission instructions: Name your MS Word file: Your last name - SAP SD Case.doc Page 3 SAP AG