Challenges trading internationally

Important:

$$ The two main theoretical perspectives, the institutions and resource$-$based perspectives were useful in answering the central question in this assignment: What determines the success or failure of MNE operating in different locations? The management implication on trading internationally is location, local and location. Location is key to the success or failure of an MNE!

$$ The main challenge for managers of MNEs trading internationally is their primary role to find a comparative advantage in a location, nurture, leverage a comparative advantage and then find new locations to exploit the comparative advantages the MNE possesses.

$$ Required article reading: Grant, RM$.1991.$ Porter's $$competitive advantage of nations$$: an assessment. Strategic Management Journal $12(7)$:$535548$

$$ It is important that you have a very good understanding of classic and modern trade theory before you start writing up this section.

Guidelines for preparing and writing up the section