Question: Chanda Lear just found out that her sister - in - law, Holly Wood, is coming to visit for three days. Between now and the
Chanda Lear just found out that her sisterinlaw, Holly Wood, is coming to visit for three days. Between now and the time "Sis" arrives which is about six hours from now Chanda needs to buy paper towels, eggs, milk, diet soda, an airfreshener refill cartridge, snack crackers, and dish soap.
Four retailers are in Chanda's consideration set for the quick shopping trip she is about to make: Kroger about three miles away ALDI about a mile away Rite Aid about a halfmile away and Walmart about six miles away Chanda believes she can accomplish onestop shopping at any one of the four stores.
In the terminology of the multiattribute model, if Chanda were to articulate her beliefs about the stores' performance benefits, Kroger would receive the following scores on a scale of to with being best
Desirability of brands carried:
Ease of parkinglot and frontentrance access:
Budge friendliness:
Pleasure of the shopping experience:
Proximity to home:
Chanda would give ALDI the following scores on the same performance benefits.
Desirability of brands carried:
Ease of parkinglot and frontentrance access:
Budget friendliness:
Pleasure of the shopping experience:
Proximity to home:
Chanda would give Rite Aid the following scores on the same performance benefits.
Desirability of brands carried:
Ease of parkinglot and frontentrance access:
Budget friendliness:
Pleasure of the shopping experience:
Proximity to home:
Chanda would give Walmart the following scores.
Desirability of brands carried:
Ease of parkinglot and frontentrance access:
Budget friendliness:
Pleasure of the shopping experience:
Proximity to home:
Chanda places the following importance weights on the five key performance benefits with representing "very important" and representing "very unimportant"
Desirability of brands carried:
Ease of parkinglot and frontentrance access:
Budget friendliness:
Pleasure of the shopping experience:
Proximity to home:
If we use the multiattribute model to predict which retailer Chanda will choose, which of the following can we conclude?
Chanda will go to Rite Aid.
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