Change can be a very onerous process that is not always well received in an organization. Assume that you are in a company that is completing a radically new product, and as a result, has to implement a totally new distribution strategy. Changes are necessary throughout the organization. You are presently manage the distribution organization, and thus far no specific change methodology has been used within your company.

Address the following:

1. Whether you would prefer to act in a management or a leadership role, and why.

2. The key action that you would take within your business unit.

3. How would you address the concern that corporate culture may adversely impact the change process.

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Subject: Change Management

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