Changes can occur in the external environment that can render even a great strategic plan ineffective or even obsolete.

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Question 11

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The external assessment, like the entire strategic management process, ideally should involve everyone in the organization on a continuous basis, rather than just C-level executives and strategy staffers on a periodic basis. Everyone should be involved constantly in gathering information on the economic, social, cultural, demographic, environmental, political, governmental, legal, technological, and competitive industry forces affecting the organization.

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